I grew up in East Bend, NC, a small rural town about 25 minutes west of Winston-Salem. In 1995, I moved to New York City to attend New York University and to feed my addiction to music. You see, when I grew up, there was no Internet. (I mean, maybe there was, but for all practical purposes….) The only way I had to find out about music was by listening to the radio. That classic “High Fidelity” indie retailer didn’t exist near where I grew up (and if it did, my mom probably wouldn’t have taken me there anyway.)
I remember vividly the time that my mom told me to stop wasting my money on cassette tapes. We were on our way home from Roses (a local discount store) and as soon as she saw me pull a couple of new tapes out of the shopping bag, she went off on me. You see, I grew up in a single-parent home and I guess, at the time, money was a little tighter than I realized. It didn’t really matter to me. I would have spent my every last dime on music. I remember her ranting something about “saving” and “college” and blah, blah, blah - I couldn’t believe that she thought buying music was “wasting” money.
While I was in college, I interned at several music companies. It was right at the beginning of the Internet Bubble and I knew HTML. That was my ticket in. Of course, they let me work for free. All they had to do was give me a handful of CDs and send me on my merry way. They had to pay everyone else $50+/hr for what I did. I didn’t care. I just loved hearing new music.
After college, I went to work at Elektra Records. I built websites and sent out artist newsletters. Eventually, we launched our own download store and began working with iTunes.
I missed the original Napster craze by about a year. I moved out of the dorm in August of 98 and Napster launched in June of 99. (Remember, back then everyone did not have broadband at home.) I loved getting free CDs at work. I never took advantage of the situation. I wasn’t one of those guys who spent the entire day trading CDs, but I was able to listen to a ton of music.
About 2.5 years ago, I started working at Legacy. I was already a pretty heavy user of iTunes, but part of my job became dealing with Sony BMG’s digital catalog. Over the next year and a half, I realized that I stopped buying CDs. I was listening to more music than ever, but I just bought whatever song that I wanted on the Internet. Sure, I kept all the CDs that I already had. I just never took them off the shelf.
Eventually, I started using a music subscription service. For those who are not familiar with music subscription, think of it sort of like cable TV. For a monthly fee, you can listen to as much music as you want (i.e. one song a thousand times, or a thousand songs one time) but, at the end of the month, if you don’t pay, then you can no longer listen to any of that music.
Thus begun my mid (err, 1/3) life crisis. I had spent my entire career feeding my addiction and building a respectable music collection. Now, for about the price of one CD per month, I can access virtually all the music I want???
Don’t get me wrong, I still love my job, but that certainly put things in perspective.
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